Highway billboards are entirely forgettable. It seems that the only exceptions to this rule, at least for me, all lie on the extreme ends of the “Biblical morality” spectrum.
When I was driving up through Pennsylvania, I saw a billboard which, in bold white font, stated “In the beginning God created …” My initial thought was confusion. God created what? Ellipsis?
Of course, it was an anti-evolution billboard, but realizing that instead raised even more questions:
Who is paying for this, and is there really a person manning that toll free number? Is there some call center in Asia tasked with providing tech support from 8am till 12pm and then Jesus support in the afternoon, or is it an American call center? Should a billboard be so thought provocative? What type of person decides to change their view on evolution while traveling to Amish country? Does the Bible mention anything about advertising? Hmm, I wonder if that anti-abortion billboard down in South Florida is still up…?
On the other end of the spectrum, there are those advertising more… lewd content. I don’t think I have to elaborate much about them do I?